Detail Safe | michael williams

client

Safe Pastures Family Home

Safe Pastures Family Home is a place for young women who have aged out of foster care and are facing homelessness, and/or have been orphaned by critical support systems. The common thread is that in each of these situations, the struggle to navigate the challenges of young adulthood is made even more difficult. In addition to providing a safe and semi-structured living environment, they help each young woman learn essential life skills that will help her live independently upon her transition.

assignment

Develop an original mark for this family home facility and its program. The redesigned branding should reflect a caregiver archetype evoking femininity, calmness, and safety.

conclusion

After considering a number of concepts, graphic imagery and simple, solid color held the boldest visual impact relating to the subject. A striking feminine focal point is tied into a soft illustrative approach for the word mark. The mark is versatile, easily reproducible within a variety media and printing options.