client

Miami University, Middletown Campus

Miami University’s Middletown Campus is a regional campus of Miami University, a nationally ranked state university. The Middletown Campus is a non-residential commuter campus, providing Miami University degree opportunities to a traditional and non-traditional student population in a four county region of southern Ohio.

assignment

To create an admissions marketing campaign with a foundaton based around the new campus viewbook. The work should present the campus, its students, and faculty in a prestigious light for the target purpose of new student enrollment.

conclusion

After multiple concepts a viewbook designed to prominently feature beautiful photography representing the very distinct Miami University culture along with the bold “Miami U.” label held the strongest visual impact. The presentation offers a prestigious impression while maintaining a keen interest with the expectations and influence of the majority of this publication’s intended audience. The end result impresses on the reader the prominence and diversity of teaching and learning that takes place at this campus. Additionally, it inspires the reader by promoting a forward thinking approach to higher education.

This publication is the lead in a multi-collateral campaign featuring a multitude of print and environmental advertising along with digital formats that both the unique photography within as well as the headline label “Miami U.” will translate into.

production (book)

Flat: 17” x 11”
Finished: 8.5” x 11”
48 Pages, 10 Pages With Micro Perf, Self Cover, Score, Fold, Saddle-Stitch
4/4 Process + PMS 186, Flood Dull Aqueous, Full Bleed
Finch Opaque, Bright White, Vellum Finish, 115# Text

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