Detail AIC | michael williams

client

AIC College of Design

AIC College of Design is a private art school in Cincinnati, Ohio. The College is a non-residential commuter campus, providing degree opportunities in graphic design to a traditional and non-traditional student population in southern Ohio and northern Kentucky.

assignment

Develop a marketing campaign with a focus on social media. The work should present the college and its offerings in a prestigious light while indicating a high degree of relevance to the modern sophisticated target audience of prospective new design students.

conclusion

After considering a number of concepts, high impact photographic imagery illustrating the various functions of a professional designer preceding a definitive statement about the pictured function held the boldest visual impact. The lead message “Learn how graphic designers change the world” promotes AIC as the catalyst for such a career. The design is easily adaptable to all social media channels as well as traditional media.