Detail CS | michael williams

client

Centerfire Systems, Inc.

As a subsidiary of United Arms Corporation, Centerfire Systems is the premier online retailer for firearms, firearm accessories, and all categories of military surplus.

assignment

Develop a rebrand of Centerfire Systems focusing most prominently on the identity mark and the online presence.

conclusion

After considering a number of concepts for the mark, a distinct blend of illustrated graphic imagery and color reflecting military structure combined with the company name held the boldest visual impact relating to the organization and its unique connections to global military surplus chains. Final illustration art translates effortlessly into a multitude of uses. For the ecommerce site a modern, sleek style with high contrast, highly detailed photography held the boldest impact. Information is easily translated and is consumed without visual strain or coding complications allowing limitless page scrolling.