Detail Christian | michael williams

client

Christian Potier

Christian Potier is a line of classic gourmet, single-serve packaged sauces developed by the celebrated French chef of the same name.

assignment

Develop an original look for the product line branding and packaging of Christian Potier sauces. The design will be the foundation for a series of related marketing materials as well as other related product packaging. The visual indicators should be consistent with the clients’ industry while deviating from the traditional look of competing products, making a strong visual statement when displayed in the retail setting.

conclusion

After considering a number of concepts, classicly refined graphic imagery with bold color branding accents and a raw, European feel held the strongest visual impact relating to the prospective product line and target market expectations.