Detail Horse | michael williams

client

Little Red Feather Racing Club

America’s premier thoroughbred horse racing lifestyle club offering ownership experiences at the highest levels.

assignment

Develop an original look for the initial advertising campaign of this newly acquired thoroughbred. The design is open but should relay a message of strength, power, and championship pedigree. It should be easily translated into other sales and promotional material while establishing a micro brand for this particular horse within the larger brand of the racing stable. The visual indicators should be consistent with the industry while deviating from the traditional look of the competition.

conclusion

After considering a number of concepts, a dramatic image of lightening bridging the stride of the horse in action along with a newly developed brand logo retained the boldest visual impact and was the most versatile in translating to a variety of marketing materials.