client

Miami University

Miami University is a nationally ranked state university with a main campus featuring 16,000 students from around the globe, two regional campuses and a learning center hosting an additional 10,000 community based students, and a campus in Luxembourg (Europe). Four of its five locations reside in Butler County, Ohio.

assignment

Develop an original campaign for the University’s summer program. The imagery should spark excitement and renewed interest to the unique offerings of summer semester while reflecting the University’s dynamic approach to higher education.

conclusion

After considering a number of concepts, bold graphic imagery, color, and photography relaying a sleek high gloss feel held the boldest visual impact. The result is an exceptionally powerful interaction of color and shape. Stunning in its collage form, these visuals reflect the Institution’s state-of-the-art philosophy while commanding attention in array of competitive pieces.

The self-mailing poster is the lead in a multi-collateral campaign featuring both print and digital formats that this unique design will translate into.

production (poster)

Flat: 22” x 17”
Finished: 11” x 8.5”
Score, Fold, Wafer Seal
4/4 Process, Flood Gloss Aqueous, Full Bleed
RIS Value Gloss, Bright White, 80# C

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