client
Systemate
Systemate is a full service provider of tools and training for real estate investors including custom software development.
assignment
Develop an original look for the initial advertising campaign of this real estate software company. The design is open but should play off the tagline “a bug free environment” as identified in the corporate core values statement. It should be easily translated into other sales and promotional material while establishing a thematic approach to marketing the core value statements. The visual indicators should be vividly impactful and markedly different from the traditional competition while relating directly to the custom features offered.
conclusion
After considering a number of concepts, fun, playfully illustrated graphic imagery with bright bold colors reflecting the high tech development this company represents presented the most creative visual impact. Final illustration art translates into a multitude of uses including print and digital formats.
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