client

APAC, Inc.

A subsidiary of Ashland, Inc., APAC, Inc. concentrates their efforts in transportation infrastructure. Developing new practices of utilizing oil and its related products in their industry is also a priority concentration.

assignment

Develop an original look for a brochure that will also double as a pocket folder. This brochure focuses on the client’s overall efforts and business practices. It is the first in a new series of sales presentation material. The visual indicators should be consistent with the client’s industry while deviating from the traditional look of sales materials.

conclusion

After considering a number of concepts, graphic imagery and colors relaying a sleek high gloss feel while maintaining visuals consistent with the industry held the boldest visual impact relating to the subject. Professional photography will be an additional requirement as applied to this design.

production

Flat: 9.5” x 12”
Finished: 28” x 12”
Score, Fold, 4” Center Pocket Glued 2 Sides
4/0 Process, Full Bleed
RIS Value Gloss, Bright White, 80# C

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