Detail Greentree | michael williams

client

Greentree Health Science Academy

Greentree Health Science Academy is a joint education venture between Miami University, Warren County Career Center, Atrium Medical Center and the City of Middletown.

The Greentree Health Science Academy will connect students of all ages and with various education levels to promising futures in health care. From a high school program to industry credentials and from Associate Degrees to Bachelor’s Degrees, Greentree will help students achieve their career goals cost-effectively, conveniently and in manageable steps in one academic location, on the campus of Atrium Medical Center.

assignment

Develop original branding for this new educational facility and its programs. The identity mark should appear bold, modern and distinguished while representing the educational partners in a prestigious manner.

conclusion

After considering a number of concepts, forward moving graphic imagery and simple, solid color held the boldest visual impact relating to the subject. A striking focal point is presented on a modern illustration of the medical symbol, the Rod of Asclepius, midway through an arch, illustrating both forward movement on a clear pathway and an umbrella tieing together the partner institutions. The mark is versatile, easily reproducible within a variety media and printing options.