client

HeathCo LLC

HeathCo is the manufacturer and marketer of HeathZenith branded lighting products. HeathZenith products are sold in over 10,000 retail outlets worldwide including home centers, hardware stores, lighting showrooms, wholesale clubs, and mass merchants.

assignment

Develop an original look for the packaging of HeathZenith’s motion sensitive outdoor lighting products. The design will be the foundation for a series of related marketing materials as well as other related product packaging. The visual indicators should be consistent with the clients’ industry while deviating from the traditional look of competing products, making a strong visual statement when displayed in the retail setting.

conclusion

After considering a number of concepts, graphic imagery maintaining a strong focus on the product in “at home” placement with bold color branding accents held the strongest visual impact relating to the subject.

production

Flat: 38.5” x 20.5”
Finished: 12.5” x 8.625” x 6.5” Box
4/0 Process, Flood Gloss Aqueous, Full Bleed, Package Die-Cut

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