Detail Kubota | michael williams

client

New-Ray Toys Company Limited & Kubota Tractor Corporation

New-Ray Toys produces a wide array of renowned realistic die-cast toys for the global market. Kubota Tractor Corporation is a global leader in the production of agricultural and construction equipment.

assignment

Develop an original look for the product line branding and packaging of New-Ray’s die-cast Kubota toys. The design will be the foundation for a series of related cross promotion marketing materials as well as other related product packaging and environmental graphics. The visual indicators should be consistent with the clients’ industry while deviating from the traditional look of competing products, making a strong visual statement when displayed in the retail setting.

conclusion

After considering a number of concepts, playful graphic imagery with bold color branding accents held the strongest visual impact relating to the prospective product line and target market expectations. The final package includes a hard plastic enclosure of the toy with faux grass and background environment printing, elevating the distinction of the toy.