Detail Mercy Annual | michael williams

client

Bon Secours Mercy Health

Bon Secours Mercy Health is the fifth largest Catholic health care ministry and one of the 20 largest health care systems in the United States. The ministry spans seven states with 43 hospitals, more than 1,000 care sites, 10 million patient encounters, and $8 billion in net operating revenue annually.

assignment

Develop an original look for the Annual Benefits Report with the theme “You Belong Here.” This report presents associate benefits in substantial detail. The design should be adaptable for each annual release as well as additional related materials for both print and digital distribution.

conclusion

Following strict brand guidelines for color and font, the result utilizes a mix of iconography, color identifying references, and free flowing connective headlines allowing a visual flow quickly communicating highlights and the subsequent detailed source information. Forming the central icon is the now ubiquitous map symbol. This directly correlates to the theme and is modified for color, form, and composition that more appropriately reflects brand and mission standards. The continuous script creates dynamic flow while bridging generational perspectives of old and new, as highlighted among the target audience. The result is a clean effortless space to present a considerable amount of information.

production

Flat: 16” x 11”
Finished: 8.5” x 11”
Digital Delivery