client

ProPet, Inc.

ProPet, Inc. is a pet food brand with interests extending to markets throughout the east coast.

assignment

Develop an original look for the new identity of this corporation’s dog food division. The design is open but should relay a message of class and integrity as pertaining to the client. As this is a reinvention of an existing identity, the look should be of a more forward organization with modern marketing methods. As well, it should be translated easily into all other material. The visual indicators should be consistent with the clients’ industry while deviating from the traditional look of the competition. Gaining a larger consumer base and generating sales is the driving force of this assignment.

conclusion

After considering a number of concepts, graphic imagery and colors relaying a fun yet prominent company held the boldest visual impact relating to the subject. In addition, a product designation change from “dog food” to “canine nutrition” was also implemented, in order to further relay the target message. An extensive effort was made to deviate from competition in their current market.

Final product introduces a logo design produced at various sizes and colors as based on packaging and other placement orientation. 

production

Vector Line Art
1 Color Spot

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