Detail Xtacy | michael williams

client

Outdoor Xtacy

Outdoor Xtacy is an outdoor lifestyle company focused on live internet programing of various hunting expeditions.

assignment

Develop an original look for the identity of this new company. The design is open but should relay a message of the modern outdoor/hunting lifestyle as pertaining to the client. It should be easily translated into all other corporate material. The visual indicators should be consistent with the clients’ industry while deviating from the traditional look of the competition.

conclusion

After considering a number of concepts, graphic imagery and colors relaying a stable yet sleek and modern brand held the boldest visual impact relating to the subject. An extensive effort was made to deviate from competition in their current market. The final result is a powerful stamp with a clean, sophisticated use of illustration, bold typography and pure color identifiable to the target market.

Final product introduces a design producible at various sizes for both two color, spot and one color, black uses.